Tactic 5: Let Video Do the Heavy Lifting
Show instead of just telling, and keep things simple.
Customers love video because it’s a very effective way to transform complexity into clarity. When enrollment feels confusing or unfamiliar, a short video can quickly answer questions, reduce uncertainty, and keep customers moving forward.
High-impact ways to use video:
- Short “how-to” clips that answer common questions in under a minute.
- Step-by-step enrollment walkthroughs are directly embedded in emails and web pages.
- Explainer videos that frame e-billing as convenient, secure, and sustainable.
Why this works: Video makes complex ideas clear, and that clarity leads to action.
of video marketers say video has helped to increase user understanding of their product or service.
of consumers prefer video assistance.
of consumers say short videos are their preferred way to learn about a product or service.
